While you have to be a computer scientist to understand what Google is offering with its AdSense API, I think it will be a boon to user generated content communities like NewsCloud that decide to share revenue with contributors.
Essentially, the AdSense API lets a site like NewsCloud publish ads to pages that the contributor posts on our sites e.g. your NewsCloud journal or a specific NewsCloud story that you post. Then, Google manages the revenue share that NewsCloud as publisher chooses. It's all automated and fairly transparent.
So, for example, a NewsCloud contributor could be paid from 25 to 100 percent of the revenue generated from ads placed on the pages of the stories they contribute as well as their journal and group pages.
The Google API certainly provides an automated, robust solution for publishers to share revenue with contributors. I'm not sure if we'll adopt the model but I know that we'll consider it strongly. It will be interesting to see how this evolves.
Technorati Tags: advertising, google adsense, adsense api, newscloud, user generated content
